League of Entrepreneurs: WNBA Stars Prep for New Financial Reality

Eleven WNBA players participated in a two-day business immersion program in New York, co-hosted by Fanatics and Boardroom. The program featured lectures, interactive sessions, and workshops with business leaders, covering topics from social media marketing and content strategy to investments and the use of AI.

The players, including stars like Lexie Hull, Naz Hillmon, and Jewell Loyd, engaged in hands-on practice and discussions, reflecting their growing interest in business opportunities as the women's basketball industry expands. This initiative follows a similar program for NBA, NFL, and NHL players held earlier in the summer.

Participants emphasized their role as individual businesses, with a keen awareness of opportunities arising from increased media, marketing, and NIL (Name, Image, Likeness) investments. The ongoing WNBA collective bargaining agreement (CBA) negotiations have further spurred their business curiosity and economic understanding.

Despite reported progress in CBA talks, including a deadline extension until early January, frustrations remain among players. The program highlights a broader trend of WNBA players actively pursuing ventures like merchandise lines, podcasts, and other business projects.